What is Cafédirect's vision for growth?
Strategy and Policy - Cafédirect case study
Cafédirect aims to achieve the following targets:
- 10% share of roast & ground market sector (UK)
- 4% share of the freeze dried market
- 1% share of tea market sector
- increase turnover to £22 million GBP by 2005 to make it five times more profitable thus generating more leverage for the producers' influence and empowerment.
