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Operations & Production - Day Chocolate Company case study

Divine milk chocolate (RRP £0.99 GBP - 100g. £0.49 GBP - 45g) is available in Asda, Booths, Co-op, Morrisons, Oxfam, Sainsbury's, Somerfield and in independent health food and wholefood shops.
Divine milk chocolate will also be available in The Body Shop from Fairtrade Fortnight up until Easter.
Darkly Divine Chocolate (RRP £0.99 GBP - 100g) is 70% cocoa plain chocolate. It is available from Waitrose and Co-op stores as well as in independent health food and wholefood shops.
Divine white & Divine milk chocolate with hazelnuts will be going on sale in time for Fairtrade Fortnight March 2003.
Divine Mini Eggs (RRP £2.99 GBP - 200g) are made from Divine Milk Chocolate and are available from independent health food and wholefood shops.
Dubble, the smooth milk chocolate crispy crunch with added Comic Relief, has been designed and developed with input from thousands of children from initial concept to finished product.
Dubble is affordably priced at 39 pence (RRP), Dubble is available in most good supermarkets and stores: Asda, Bells Stores, Booths, Budgens, Co-op, Iceland, Jacksons, Jet Petrol Stations, Morrisons, Oxfam, Sainsbury's, Spar, Tesco, T & S stores, Waitrose and in independent stores, wholefood and healthfood shops, garage forecourts, leisure outlets and student unions. Through Palmer & Harvey McClane, Key Lekkerland, SUMA, Spring Fine Foods & Organic and Natural wholesalers Dubble is also reaching schools, canteens and offices.