Can you give me a copy of your mission statement?
Strategy and Policy - Day Chocolate Company case study
The Day Chocolate Company was set up to fill a gap in the market! The British spend about £50 GBP on chocolate each year, munching their way through 16kg of the stuff and yet cocoa farmers in Ghana often earn under £50 GBP a year and struggle to survive!
One of the first lessons of business is to have a strong business proposition - ours was simple and audacious - to provide people with a real choice; the chance to buy a bar of delicious, irresistible chocolate knowing that the farmers that grow the cocoa in Africa get the benefit of a better price and a chance to plan for the future.
The Day Chocolate Mission statement is:
- To take quality and affordable range of Fairtrade chocolate bars into the mainstream chocolate market
- Raise awareness of Fairtrade issues among UK retailers and consumers of all ages
- Be highly visible and vocal in the chocolate sector and thereby act as a catalyst for change
- Pay a Fairtrade price for all the cocoa used in the products
The Day Chocolate Mission Statement
