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Operations & Production - Day Chocolate Company case study
The UK Operation 
The Day Chocolate Company's offices are based at Tower Bridge in London. Headed up by MD Sophi Tranchell (former MD of Metro Tartan Distribution) a dedicated team of marketing and sales staff excel in innovatively gaining new listings and encouraging supporters around the country.
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Enthusiasm is infectious and the supporter base is rapidly growing with everyone from the Women's Institute, staff at the BBC to Students and the Scottish Parliament backing The Company.
The UK chocolate market alone is worth approximately £3.6 billion GBP a year; if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.
Sophi Tranchell, MD, Day Chocolate Company
The Ghana Operation 
For more info visit: Divine Chocolate/Kuapa and Kuapa Kokoo.
Kuapa Kokoo is based in Kumasi. Alongside aiming to empower its members, Kuapa Kokoo prides itself on its democratic nature and all decisions effecting farmers are made by electorial representatives.
The company consists of five parts. Kuapa Kokoo Union is made up of village societies that elect representatives at regional level who in turn elect representatives for the National Union. The Union then oversees Kuapa Kokoo Limited (the trading arm), the Farmers' Trust (which is responsible for distributing money generated by the Fairtrade premium to community projects), the Credit Union (which provides credit and banking services to the farmers) and The Day Chocolate Company.
Mr Ohemeng is the MD. He, like all other members of Kuapa staff, has come from a cocoa farming background. This is a deliberate policy which ensures that the Kuapa staff trustworthy as well as accountable.
Evidence of Kuapa Kokoo's success can be seen in the lengthy waiting list of farmers wanting to join the co-operative. Managing the growth of the co-operative is one of Kuapa's challenges for the future.
